Jules Gayton doesn’t just archive culture—he’s spent a lifetime shaping it from the inside. Raised in South London, just as skateboarding, punk, and street style were unfolding in real time, he learned early how to recognize what had staying power. New sounds and ideas were everywhere, and that environment sharpened his eye and ear to filter out the noise.

The habit formed early through vinyl. He still remembers saving up to buy a 45 of David Bowie’s “Starman”, as a youth. Digging for records became a way of developing taste, and that sensibility naturally expanded beyond music into clothing, skateboards, and the personal artifacts he collected along the way. “It’s that curiosity for knowing more, or finding out more—or digging deeper,” Jules says.

Today, that way of seeing informs everything he does whether he’s curating, designing, or DJing. For Jules, collecting isn’t about excess; it’s about exchange. “I don’t think about chasing. I think more about sharing,” he says—trading records, ideas, and passing along knowledge. In the end, what matters most is finding others who see things the same way, and knowing what to hold onto more than how much.